Wine, Sustainability & Sales

Subjects: Winery;Sustainability;Sales

M.B.A. | Master of Business Administration

Course description

In addition to the classic business management content of an MBA, our program emphasizes sales and the three pillars of sustainability. Students delve into trends in the international wine market, engage in case studies and projects focused on consumer research and marketing, and receive training in the sensory analysis of wine. The curriculum covers the world of international wines, exploring their unique features and sensory characteristics through various examples, and extends to include spirits and beers. Maximum practical relevance is a cornerstone of our Master's program. Our international team of lecturers incorporates numerous practical examples into the lessons, which are then scientifically analyzed and discussed in groups. Students have the opportunity to bring their own business challenges into the classroom, developing solutions through case studies or selecting topics for their Master's thesis that are pertinent to their own companies. This approach ensures a direct transfer of knowledge to the workplace. Details can be found in the curriculum.

Application Requirements

Language Requirements

English language skills corresponding to level B2 of the European Framework of Reference for Language Courses (CEFR) or at least comparable recognized proof.

Qualification Requirements

What you need to bring with you: A completed university degree with 210 ECTS credits and at least one year of adequate professional experience after graduation. Applicants whose first degree comprises less than 210 ECTS credits will additionally acquire up to 30 ECTS credits based on their accumulated professional experience by submitting a professional portfolio. Details and the necessary documents can be obtained from the program management. The Rhineland-Palatinate Higher Education Act opens up the possibility for vocationally qualified persons to study for an MBA even without a 1st university degree. After passing an aptitude test, qualified applicants with a university entrance qualification and at least three years of adequate professional experience can be admitted. A proof of the required professional experience (e.g. employer's reference, interim reference, confirmation of current employer, employment contract, proof of self-employment, or similar). A letter of motivation (one DIN-A 4 page). Successful participation in a selection interview in which a basic understanding of business issues related to the wine industry is demonstrated. English language skills corresponding to level B2 of the European Framework of Reference for Language Courses (CEFR) or at least comparable recognized proof.

Document Requirements

Please provide the following documents with your application for enrollment: Completely filled and signed registration form Copy of high school diploma/school-leaving certificate(s) / transcript. Copy of vocational certificate(s) (if vocational training has been completed). Copy of university degree and transcript (if a university degree has been completed). A curriculum vitae (in tabular form) – signed, with no gaps in professional or educational history, in chronological order. Official certificates of enrollment in post-secondary studies at a German University– if enrolled in a German University before. Employment record(s) for the required years of professional work and managerial experience (e.g. job reference, interim report, confirmation of the current employer, employment contract, proof of self-employment, or comparable). Proof of English-language skills at the B2 Level according to the Common European Framework of Reference for Languages (CEFR), or a comparable officially recognized certificate. A letter of motivation (one DIN A4 page). Applicants under the age of 30: certificate of coverage from your health insurance provider to be submitted upon enrollment in an academic program. Please note: for privately insured persons an exemption of the statutory health insurance is necessary! You can request this exemption from a statutory German health insurance fund. International applicants please contact the program manager. Copy of bank transfer of paid semester fee – Once admission requirements are met, you will receive a separate invoice from the Weincampus Neustadt for the tuition fee with a different account details. Copy of personal identi