Strategic Design

Subjects: Design

M.A. | Master of Arts

Course description

You develop your strategic thinking skills at the intersection of innovation management, brand strategy, and creative process management. You will not only grasp social and technological innovation but also think about it holistically and shape it for the future. To achieve this, you will dive into methods and theories of corporate and brand management, design thinking, social design, transformation design, systems thinking, and critical thinking. You will learn user-centered research, focused synthesis, and systematic idea development. You will explore creativity techniques, business models, sustainability, and intercultural communication. Soft skills like presentation skills and personal leadership style development are specifically promoted through specially designed teaching units. Learning methods of scientific work lays the foundation for writing a Master's thesis in the fourth semester of the program.

Application Requirements

Language Requirements

TOEFL 87 ibt (direct entry) TOEFL 79 - 86 ibt (with additional agreement) TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) IELTS/ IELTS ONLINE (academic) 6.5 on average - please see Language Centre guidelines if results differ CAE (grade A, B, or C) CPE (grade A, B or C) Pearson English Test Academic (PTE-A) 59 points Linguaskill: 176 - 184 (CES) - all four skills required Duolingo 110 points

Qualification Requirements

Bachelor's degree in a design discipline such as design, architecture, art, photography or film - please submit your degree certificate and your transcript of records. If you do not have the degree certificate yet, you can also submit it before you start your studies. proof of English language proficiency Secondary School Certificate letter of motivation: What goals do you want to achieve with the Master's in Strategic Design and what is Strategic Design for you? curriculum vitae portfolio with 15 to 20 own creative works - you can upload the portfolio with your application, send it to us or bring it with you when we invite you for a personal interview

Document Requirements

proof of English language proficiency Secondary School Certificate letter of motivation: What goals do you want to achieve with the Master's in Strategic Design and what is Strategic Design for you? curriculum vitae portfolio with 15 to 20 own creative works - you can upload the portfolio with your application, send it to us or bring it with you when we invite you for a personal interview.