Business Psychology | Market & Consumer Psychology

Subjects: Business Psychology;Psychology;Business

B.A. | Bachelor of Arts

Course description

You believe that understanding people is key. You're curious about how individuals see themselves and the world, how they act, interact, and influence change. Your interest lies in the dynamics of markets: why people pick certain brands and products, and how advertising shapes our identities. This drives your desire to gain practical skills in management, consumer research, and psychology. These skills will not only help you advise others but also give you insights into markets and consumer behavior. The program you're considering emphasizes psychological traditions from the humanities and social sciences, focusing on interpretive and qualitative methods. It blends management with selected areas of psychology, offering a comprehensive approach. You'll develop analytical skills, reflective thinking, and practical abilities. A semester abroad at one of the partner universities will further enhance your expertise. This program is designed to equip you with the tools to understand and influence both people and markets effectively.

Application Requirements

Language Requirements

For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points)

Qualification Requirements

University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course.

Document Requirements

Online application University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course. Proof of sufficient knowledge of English For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points), or the ISE III from Trinity College London. Applicants with a German Abitur already have the English language level B2 to C1. However, a mandatory Oxford online test must still be completed via the university. If you are unsure about your language level or do not have a certificate, please contact us or make an appointment for a study consultation. Note: Due to the current pandemic and the associated logistical challenges, we are temporarily also accepting the “IELTS Indicator” test, which can be taken online and from home: https://www.ieltsindicator.com/ ISE – Integrated Skills in English exams (Trinity College London) Letter of motivation in English (1 – 2 pages) Why did you choose the Karls as the university for your studies? What personal experiences influenced this decision? Why did you choose your desired degree program? Why do you think you will successfully complete your chosen degree program? How do you imagine your dream job role later on? Curriculum vitae in tabular form in English Other evidence Proof of your vocational training, internships, experience abroad, involvement at school or in charitable organizations Passport photo