Strategic Marketing Management

Subjects: Strategic Marketing Management,Strategic Marketing,Marketing Management,Business,Marketing

M.A. | Master of Arts

Course description

The strategic role of marketing has become essential for the profitable operation and growth of businesses in recent years. In the Marketing Management Master, you'll learn to derive promising marketing strategies from market research findings and company management specifications. You'll plan, implement, and control these strategies effectively. This full-time, on-campus master’s program prepares you for a career as a Marketing Manager. In just four semesters, you'll gain the tools and strategies needed for success in strategic marketing, corporate communication, or cross-functional teams. The program covers various subjects under the marketing umbrella, offering insights into communications, sales and digital marketing, public relations, consumer behavior, and data-driven market research. Throughout your studies, you'll benefit from intensive exchanges with marketing communications experts and conduct your own projects and case studies. The Master's in Strategic Marketing includes practice-oriented courses, a 12-week practical phase, and an extensive market research project to develop your entrepreneurial and problem-solving skills in marketing.

Application Requirements

Language Requirements

Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.

Qualification Requirements

Check application documents.

Document Requirements

You will receive a link to our Online Application Portal after your registration for the admission process. There you can easily upload the following documents in PDF file format: Curriculum vitae (CV) Copy of your national ID card Digital passport photo (colored, jpg format, high resolution). Letter of motivation Certified (authenticated) copy of your first degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check if you fulfil admission requirements. Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.